American Cancer Society

I designed the sets for this American Cancer Society commercial featuring real patients and doctors. The director had some great ideas to make this spot visually dynamic. We built sets in a studio so that most of the effects can be done practically. For the lab set, we put down a sub floor and used piano hinges to attach the walls so that they could fall. We had to figure out how to do this so that it could look great, but also be done safely. For the living room set, we pre-broke the shelves and set them up. We then triggered them by hand from behind the set so that they could break on cue. The wall cracking effect was done in post.

• Director: Ari Evasio
• Production Company: Not Normal