Cynch

For these spots for a new propane delivery service called Cynch by Amerigas, I was hired to design and build the sets. The first spot was shot in a house that we brought in all the props and set dressing for, the second was shot in a studio. For the studio shoot, the gag of the spot was that Cynch didn’t need to use the full 30 seconds to get to the point, so they wanted to see that we were in a studio for the latter portion of the spot. It was fun to come up with this backyard concept to sell that the actors were outside at the beginning, and still be simple enough to convey the in-studio feel at the end.

• Director: Anthony Berenato Jr.
• Production Company: Defy