NJM Insurance with Carli Lloyd

For this NJM Insurance commercial featuring US Soccer star, Carli Lloyd, I was hired as Production Designer. We shot at a recreational soccer field, so our goal was to make the commercial look like it was filmed at a larger soccer stadium. I did that by hiding the chainlink fence with a 5’x20′ NJM ad. Also there were no bleachers at the field, so I brought in scaffolding to get some height for our extras in the crowd. I also sourced and made props for the fans to hold.

• Director: Benjamin Flaherty
• Production Company: AMD Films